Round Brilliant Cut Diamond Continues to be Most Popular Cut
Michael Willingham of The Diamond Coach tells us which cut in a diamond is most popular.
“The most popular shape for an engagement ring continues to be the round brilliant cut, accounting for more that 75% of diamond sales. This shape is the most traditional and continues outsell the other shapes because of its brilliance and sparkle. However, in recent years, the princess cut has become a very popular alternative to the round.”
